We recruit, train and coach retail sales specialists to
offer the best solution possible for the customer

Canadian Tire and Kognitive have enjoyed a long-standing partnership to promote and acquire credit card customers in our retail and gas locations. Kognitive has demonstrated adaptability in an ever changing environment, including the move away from chasing volume in favour of employing data-driven insights to focus on improving the quality of interactions and acquiring customers that both understand and will continue to engage with our products. Kognitive’s investment in technology has also been a great benefit to our program; their ability to assign training and track coaching in real-time in addition to monitoring in-field results gives CT confidence in knowing exactly what is happening when and where. We enjoy a very strong, open and transparent working relationship with Kognitive through all areas of the business, ranging from their support with geographic specific recruitment efforts to promoting and maintaining positive interactions with store-level staff across our retail network.

Big shout out to the entire Kognitive team for helping Wikx lead the launch of our fireworks pop-up shops in 2023! Kognitive’s upper management established a thorough and scalable training program and sourced very intelligent, hard-working and enthusiastic store leads and sales associates to manage and operate our stores. And the whole roster executed smoothly! Their process was simple, took a big load off our shoulders and put us in an optimal position to maximize sales. Thanks to everyone at Kognitive for playing such an integral role in our business!