Meet our leadership team at Kognitive Sales Solutions, Canada’s industry leader in field sales and retail marketing. Our leadership team brings decades of experience in sales strategy, operational excellence, and people development, driving innovation and measurable results for national brands. Discover the people powering our award-winning culture, technology-driven approach, and client success stories.

With over 27 years of executive leadership in sales and operations, Eugene Hartman has consistently delivered top-tier performance while leading large-scale, cross-functional sales teams across Canada. His career spans some of the nation’s most iconic retail powerhouses, including Future Shop and Best Buy, where he spearheaded strategic partnerships with Walmart, Canadian Tire, President’s Choice Financial, Scotiabank, and Amazon.
Nicholas Demelo is a dynamic and accomplished senior executive with over 25 years of leadership experience in big box retail, financial sales, and retail management. As Senior Vice President of Sales, he brings a proven track record of consistently exceeding top-line revenue goals and delivering strong bottom-line results, even in highly competitive and fast-paced environments.

David Liu is a seasoned technology and operations executive with over 25 years of experience leading digital transformation across retail, B2B, incentives, and automotive sectors. Known for his ability to align cutting-edge technology with business strategy, David specializes in building scalable enterprise platforms, streamlining operations, and empowering high-performance teams through automation, analytics, and innovation.


Karen Hartman is a seasoned leader in learning and development with over 25 years of experience designing and managing programs that foster purpose, engagement, and personal growth. With a Bachelor of Arts in Recreational and Leisure Studies from the University of Waterloo, specializing in Therapeutic Recreation and Gerontology, Karen has dedicated her career to helping individuals of all ages thrive through adaptive, meaningful programming.
Sobhi is celebrating 10 years of driving high-impact growth through visionary leadership and revenue-focused strategy. With over 18 years of experience, he has built and led top-performing teams across Canada, consistently surpassing national sales targets and maximizing regional performance.


With over 25 years of experience in retail management and leadership, Ryan Strachan brings a proven track record of performance, growth, and people development to his role as Director of Regional Sales at Kognitive Sales Solutions. Since joining the company three years ago, Ryan has risen quickly through the leadership ranks, earning recognition for consistently delivering results and building high-performing teams.
As Director of Technology at Kognitive Sales Solutions, Ben Arjomandi brings over 16 years of cross-functional experience in technology, finance, and operations. Since joining the company in 2013, he has played a pivotal role in designing and implementing scalable systems and data-driven strategies that improve performance and operational efficiency.


Beatriz Arrarte is an award-winning HR and Talent Acquisition executive with a distinguished track record of building high-performance teams and fostering people-first cultures in dynamic, high-growth environments. As Director of Human Resources & Talent Acquisition at Kognitive Sales Solutions, she spearheads national recruitment strategies across Canada and the U.S., with a focus on high-volume hiring, field sales recruitment, and strategic workforce planning.
With over a decade of experience across retail, financial services, technology, consumer packaged goods (CPG), sales, and experiential marketing sectors, she is recognized for aligning talent strategies with business growth objectives. Her leadership has earned her two Gold Chairman’s Awards and one Silver Chairman’s Award, celebrating her pivotal role in executing enterprise-wide talent solutions and launching high-impact client initiatives at scale.
The Gold Chairman’s Awards specifically recognized Beatriz’s exceptional work with Fortune 500 companies—from initial pitch to full execution—delivering programs that generated significant value for the organization. While being awarded a Silver Chairman’s Award for previous client success, honouring her sustained excellence in client delivery, execution, and measurable results that contributed to overall organizational success.
Beatriz excels at scaling recruitment operations, optimizing talent pipelines, and implementing HR systems that support long-term business success. Her expertise includes employee engagement, leadership development, diversity & inclusion, and organizational change management. She is a trusted partner to executive leadership, ensuring that people strategies are data-driven, inclusive, and future-focused.
Known for her strategic mindset, operational excellence, and ability to lead through change, Beatriz is passionate about cultivating resilient, inclusive workplace cultures that empower people and fuel performance.
Nabil Filali is an accomplished sales and business leader with over 12 years of experience in direct sales and more than 8 years in regional management, specializing in B2B partnerships with leading financial institutions. Known for his ability to drive performance, build high-impact teams, and scale operations from the ground up, Nabil has earned a strong reputation for delivering exceptional results in fast-paced, high-stakes environments.
